Youfie is now the Apple App Store - And its purpose for anyone to figure out.

When we think of social media and the internet nowadays, we also think of our known footprint and accept that our identity, and its persistence in systems, is what is used to better target us. This is the reality that, in some countries, is being scrutinized to protect privacy as much as figuring out the economy of releasing such information. Of course, capturing our identity and proclivity has been built by design to support the industry that gives us these wonderful tools that "make the world a better place" (dixit every start-up and silicon valley company). And not too long ago came a simple sharing tool called SnapChat. They decided to make pictures and messages private and ephemeral. That simple decision is not based on any system limitations. Still, instead, it is an intentional feature that gives an element of privacy lost in the era of FaceBook and Twitter. This simple element of confidentiality and disappearance of content is reminiscent of a simpler time. But perhaps more importantly, the freedom that comes with it.

In that same spirit, we created Youfie, now available in the Apple App Store for your IOS device. Instead of dealing with an ephemeral limitation, I chose anonymity as the shield to freedom and privacy. In fact, with Youfie, no registration is required, and every picture taken is simply dropped at its location with no trace to the author. Furthermore, the author relinquishes rights to the image, as does Youfie. The picture has been taken and abandoned in its place for anyone to view with no knowledge of its author and no one knowing who has viewed it. This would encourage many different use cases. Imagine taking a picture of a political situation and knowing that you won't be traced for bringing awareness. Or walk in Yellowstone Park and see what others took on the spot you are standing. Knowing what has been captured in your neighborhood may help you. No application capturing identities could reveal this unfiltered reality.

As simple as taking a Polaroid and dropping where you took it for others to see. Now do with it as you please, and no one will know who took that crazy picture...  Try Youfie capture, abandon, and explore.


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