Wednesday, August 29, 2012

Using to measure the media audiences

Tweather reveals the emerging headlines from Twitter's streaming content.   Tweather is all about the movement of what is happening across tweets by revealing their relevance, bringing discovery and awareness through Tweather Reports.

So tonight I was playing with Tweather and looked at the different news media tweather reports:

What I discovered is that, not the news media themselves but, the people who follow them display different interests and demographics through their tweets.  CNN followers were the most varied and they focused on the Iran and the New Orleans storm, whereas the NY Times was clearly political, and Fox News also on politics with a single focus on Juan Julians.  I looked at all of these for the time frame from midnight to 1am on August 29, 2012.

This was a use-case I did not anticipate.

PS: Tweather will be at TechCrunch Disrupt SF 2012 as a sponsor exhibitor. 

Wednesday, August 15, 2012

Leaving the custodian of everyones' everything: Facebook

As a supporter, creator, and early adopter of social network tools, I find it particularly difficult to unplug myself permanently from Facebook.  The problem is not with the concept itself, but rather with the growing risk to my family, personal security and privacy.  I have decided to maintain my LinkedIn and Twitter as they are easier to manage and far less revealing.  Nonetheless, I think that it is a matter of time before they too also present a risk.  I figure that as long as I do not share lifestyle, time and location-specific information, that they at least offer a relatively safe form of connection to my professional networks.
I have always been concerned with the approach taken by social network solution to use a centralized information management and storage system.  Alternatives exist and I have been working on an architecture for over 14 years that that might take down the current model whilst allowing people to maintain their beloved social network activities.
This time the tipping-point came for me from an article that I read about a Dell Tycoon who spends $2.7million on security when his daughter offers their privacy away on Twitter.  The drop of water short-circuiting mainframe.   Furthermore, household insurance companies are now starting to include disclaimers when to "social network" your whereabouts.  These are the precursors of today's social networks' architecture downfall.
I have canceled my Facebook account 3 times, and this one is for good until content, privacy and security are within the control of the user and not the custodian of everyones' everything.

Saturday, August 04, 2012

Why do people tweet more about the Olympics than read tweets?

Well first, and strangely enough, it is easier to create a tweet or RT than find or read tweets.

I don't know if you have noticed that those searching for tweets are usually companies or individual more interested about their own impact than actual people seeking to be informed on Twitter.  It is all about the "what are they saying about me or my brand?"

My work about making sense of information overload, collaboration systems, and social networking operates from the premiss that value can be found in seeking and discovery useful information that is often unstructured.

The recent overwhelming influx of Olympics tweets, and how they are being used, has revealed many issues beyond brand protectionisms.  One issue can be best expressed as "How do I make sense of all these Olympics tweets streaming and crashing my TweetDeck? And do I really get the gist of what is emerging by reading and sorting through them?".

I think that if people thought that tweets did not need to be found, but instead needed to be processed to deliver a more and consolidated expression of what is emerging, that people would seek discovery from tweets instead of depending on their connections' interests to reduce the noise, (an issue that I address in one of my prior blogs).

A company called Tweather LLC has incorporated Darwin's core engine into its temporal representation of Tweets.  They just released two days ago a site dedicated to the Olympics.  The result is fascinating in that they are able to show the movement of real-time trends using animation to help people see what is happening before looking at the actual tweets.

I invite you to take a look and leave me comments about it.  Remember that it is a prototype and that features will appears as they improve the site.  But for now it does the job and I use it to follow the trends of the USA team athletes.  Share it!