Wednesday, August 29, 2012

Using Tweather.co to measure the media audiences

Tweather reveals the emerging headlines from Twitter's streaming content.   Tweather is all about the movement of what is happening across tweets by revealing their relevance, bringing discovery and awareness through Tweather Reports.

So tonight I was playing with Tweather and looked at the different news media tweather reports:


What I discovered is that, not the news media themselves but, the people who follow them display different interests and demographics through their tweets.  CNN followers were the most varied and they focused on the Iran and the New Orleans storm, whereas the NY Times was clearly political, and Fox News also on politics with a single focus on Juan Julians.  I looked at all of these for the time frame from midnight to 1am on August 29, 2012.

This was a use-case I did not anticipate.

PS: Tweather will be at TechCrunch Disrupt SF 2012 as a sponsor exhibitor. 


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