With comfort comes the price of surrendering to a higher entity that is supposed to ensure that you remain happy. Although still very happy with my latest MacBook pro with SSD and Retina display, I am noticing that Apple is getting increasingly sloppy and automated. Ok we know that the Apple store employees are trained to deflect issues and criticism. A form of mind control that is easy to see through, as long as the technology works as intended. But when the system is failing to give me satisfaction, then I am less amused because no one, and I mean no one, can help. Last night I wanted to engrave a Smart Case for my new iPad 4th Generation and when I entered "A posse ad esse" My engraving was rejected. I discovered, through process of elimination that the latin word "esse" was not appropriate according to Apple's censorship algorithm. Ironic since the sentence is latin for "From possibility to reality". So I called the 24/7 support line to only find out the the Apple employee had ZERO authority in placing the order for me as he was also confronted by the same limitation. As any Apple employee faced with an unsatisfied customer, he repeated what he saw on the screen, apologized and hung-up. The problem is that my little issue is insignificant, but I have encountered similar reactions to more important and technical issues.
I do not wish to go back to Windows and the PC world. But my view of Apple is rapidly diminishing, and I can see the day where an emerging alternative capable of allowing media and applications to migrate could create the fall of the Apple from the tree. Ouch, my head!