Facebook's Sheryl Sandberg asking students to perform click fraud at Harvard Business School

I can't believe the stupidity and ignorance of Facebook executives.  Do you remember when click-fraud was a BIG issue for on-line advertisers?  Basically advertisers complaining about sites' owners clicking on ads to increase their revenue from Google's ad-sense.
Basically Sheryl Sandberg is asking Facebook users to do just that.  Just read this article about what she said http://www.dailymail.co.uk/news/article-2149443/Facebook-IPO-Sheryl-Sandberg-asks-Harvard-students-click-ads.html.  Do they even understand the industry they are in? The level of incompetence, arrogance, gross over-valuation, and alledged intellectual property theft is simply shocking.  If I was advertising with Facebook, I would ask for a refund on clicks simply because the clicks may have been driven by a pathetic plea from Facebook to generate unworthy revenue.  I want my prospects to genuinely click on an ad, not being asked to do it to save a company that is clearly incompetent.